MITECH Trading

Of all of the promotional items a business has to choose from, promotional tote bags are probably the most useful to the greatest number of people.  Everyone – man, woman, child – needs a sturdy bag at some time or another and they will use a bag with your logo on it. Putting your brand name on a tote bag gives you maximum exposure to a huge number of people, much like a miniature walking billboard. If your tote bags are sold in a large city, then every person who is using one to carry their groceries, there books, their lap top, or whatever else they need to will be showing off your brand name and logo.

Let me give you an example.  I have a laptop that I used to carry around in an expensive laptop bag.  A couple of years ago I got a promotional bag at an event.  It was rectangular, simple and orange.  I haven’t used my expensive laptop bag since.  I carry this bag everywhere - to work, to coffee shops, to airports and on planes.  This bag comes with me almost everywhere. 

Now imagine how many people besides me have seen the promotional logo on this bag.  I do not have a number but I can tell you it is a lot of people.  The company that gave me that bag certainly got its money worth by investing in that bag; as I and hundreds of others are walking around giving them free advertising.

Promotional bags give you the added luxury of more space as well.  While any branding strategy has to be well planned and a poorly designed logo will not help a business no matter what it is placed on, a bag gives you the chance to use a larger version of your logo. Make your logo stand out, maybe using bright colors, or a unique design to catch the eye of people walking by the bag. This will ensure the brand will be noticed by the most people possible.

Promotional bags are also a practical choice as they will last longer than many other promotional items and therefore be more cost effective in the long run.  Many businesses make the mistake of cutting corners by going with a cheaper, smaller item but they often end up spending more money in the future and still do not achieve the brand recognition they were hoping for. Too many times do toy footballs, paperweights, and other promotional items end up in the trash.

Bags are useful for many different purposes and by men and women alike, and a bag will last a very long time if the quality is decent. What this translates to for you as a business is not only the possibility of short term advertising for a campaign, but also the ability to have your brand being seen by consumers on a long term basis. People use a tote bag because of the fact that they do not need to replace it often. Take advantage of this with your tote bag marketing campaign.

Tags: promotional bags, customized tote bags, tote bags with logo embroidery

With thousands of promotional products out there, it can be difficult to figure out which are useful and which is a waste of what are probably limited funds for a branding campaign.  

So why use a promotional umbrella in your campaign?  Of course the answer may be different depending on the brand you are trying promote but their usefulness alone can be helpful to your company.

Using promotional items is quite different from an advertisement in any other form..  While a paid advertisement will most likely give you specific reasons you should trust and use a company, a promotional item is there more to get consumers to remember your company is out there and provide mass expose in the consumer marketplace.

So again, why is an umbrella better than say, a pen and notepad or a bottle of hand sanitizer with your logo?  The size alone is a factor in answering this question.  An umbrella gives you much more space to work with and gives you the opportunity to enlarge your logo and perhaps use bolder colors, thus being seen by more people than many smaller promotional items.  An umbrella with a simple and well placed logo will be seen and remembered by a greater number of people than hand sanitizer that you may pull out of your purse, pocket or desk drawer every once in a while.  And even when you do pull it out, most won’t see what’s on the bottle, therefore making it almost useless.

You also may want to consider how long the item will last.  A pen will run out of ink or get lost.  The hand sanitizer will eventually run out, and is not a product that is a necessity..  An umbrella will most likely last for quite some time, promoting your brand much longer than many other promotional items. The other great thing about an umbrella is that it is almost a must use item. If you are given a free umbrella and are caught in the rain, you have no reason not to pull it out and make use. If it is a promotional umbrella you are using, then every time it expands, you are giving free advertising to that company.

The popularity of promotional umbrellas seems to be growing.  It’s difficult to go to a corporate event such as golf tournament without seeing umbrellas with a company logo on it.  This is because

More importantly, consumers appreciate items like umbrellas because they are extremely useful to most people no matter where they live.  While they may be more useful in a place like Seattle where it rains far more often than many other cities, it rains everywhere at some point, even in the desert.  Promotional umbrellas can also be used to provide shade during hot, sunny days.

A city where many people walk and take public transportation is an excellent market for promotional umbrellas as people have to spend more time outside and will undoubtedly need an umbrella.  On top of that, those people using your umbrella are walking advertisements for all of the other people to see.

While an umbrella will be more expensive than other smaller promotional items, it will be more effective and therefore more cost effective.  The initial investment will be worth it.

Tags: logo imprinted umbrellas, promotional umbrellas, promotional gifts, personalized umbrellas

For those who work in the restaurant or catering industry, serving trays are of great importance.  There are several uses for serving trays including carrying food and beverages from one area to another as well as enabling those in the industry to distribute specific sized portions of food.  Some serving trays are used to hold plates and drinks, while other establishments might use the tray to serve food on.  No matter what the purpose is for the tray, one thing is certain; serving trays are an important aspect of the food industry.

When choosing serving trays for catering or restaurant businesses there are several aspects to take into consideration.  First, you will need to determine the color and size of the trays.  Serving trays are available in a wide array of sizes, ensuring that every establishment can use the trays that are most appropriate for their business needs.  When trays are used to enter through walkways, they must be small enough to fit comfortably through doorways.  If they are too large, servers will find that it is difficult to transport food with these trays and the risk of spills and accidents will increase.  The task that is being accomplished will best determine the type of serving tray that is going to be used.

Serving trays should be decorative and provide a focal point to the food that is being served as well.  Additionally, many food establishments consider the design or shape of the tables when making their serving tray selections.   This is especially important when placing the trays on the table.  Ensuring that the trays make a decorative presentation for each meal is vital to a food establishment’s success.

Another important aspect to consider when choosing serving trays for the catering industry is how durable the trays are.  The tray must be commensurate with the amount of items that will be placed on it.  There are many different types of trays available for use, and you must take these factors into consideration.  The serving tray must not only look great, but it must be practical as well.  Some serving trays are used only for beverages, these are often a different shape and may even have a rubber matting to prevent drinks from tipping and spilling during transport.  

In addition to standard serving trays, there are also special banquet trays and platters that are frequently used.  It is important for the food establishment to set up guidelines regarding the use of different trays for various functions.  These guidelines might be based upon the type of clientele that is being served.  A banquet for adults and one for young children should require different types and various sizes of serving trays.  All of these issues must be decided beforehand, to ensure that the food establishment operates in a uniform manner.

Finally, when choosing serving trays for food establishments, you should also set guidelines for how the food will be displayed on the trays as well as platters.  Serving trays are more than just tools of transportation, they are also the presenters of the meal.  Food should be arranged in a decorative fashion, giving full attention to the food being served.  When serving trays are chosen carefully you can rest assured that your food establishment will present meals in the best manner possible.